FLEXOPACK

Tackling the challenges to a circular economy for flexible packaging

flexopackadmin — Mon, 21 Jun 2021 14:22:22 +0000

Tackling the challenges to a circular economy for flexible packaging

Adapting a consumer-driven perspective to develop a circular value chain for flexible packaging

Continued progress in many areas can, and should be celebrated on our journey to design, develop and deliver a circular economy for flexible packaging (CE4FP). But awareness and urgency to tackle the major issues ahead has never been keener.

𝐃𝐄𝐒𝐈𝐆𝐍: Powered by its stakeholders, CEFLEX has a clear 5-step roadmap and ‘Designing for a Circular Economy’ guidelines supported by collaborative research and analysis

𝐃𝐄𝐕𝐄𝐋𝐎𝐏: A mature understanding of what materials enter the market and must be collected, sorted and recycled and collection systems is driving targeted initiatives like:

The CEFLEX ‘material flow’ and cost model analysis
A Quality Recycling Process (QRP) and business case to broaden the range of end-market applications from mechanically recycled polymers
Recognition of all recycling pathways, including chemical recycling, to go circular
Dialogue with Extended Producer Responsibility systems and a CEFLEX ‘Criteria for Circularity’ to orchestrate and fund a circular economy
End market analysis for recycled materials and applications
Work to establish the sorting capability and capacities needed to deliver required bales to recyclers

Bringing these elements, and more, together with a true sense of urgency will help us 𝐃𝐄𝐋𝐈𝐕𝐄𝐑 our #MissionCircular.

By CEFLEX, a Circular Economy for Flexible Packaging

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Reimagining consumer goods innovation for the next normal

flexopackadmin — Wed, 18 Nov 2020 10:55:20 +0000

Reimagining consumer goods innovation for the next normal

As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers to reimagine their innovation portfolios to lead in the next normal.

Business leaders and consumers have adapted after the initial shock of the widespread lockdown that followed the outbreak of the COVID-19
pandemic. Demand patterns have started to normalize, supply chains are largely stable, and shelter-in-place orders are being lifted and replaced by physical distancing across the United States.
Although many consumer-packaged goods (CPG) leaders have come to terms with the crisis, they are still challenged to know what comes next. Seventy nine percent of the executives responding to a survey believed that the COVID-19 crisis would have a lasting impact on their customers’ needs in the next five years. But fewer than 30 percent of all executives felt that their companies were well equipped to address such changes. Even fewer—only 10 percent of all executives—believed that they were well equipped to pursue net new growth.

The foundation for profitable growth
We see a three-step predictive growth process as the foundation for profitable growth: first, predicting levels and areas of growth in consumer
consumption and spending; then, transforming growth levers in response; and, finally, sustaining growth with operating-model changes. Consumer behavior and engagement with products, brands, and channels have changed so much that innovation must now be top of mind for CPG leaders.
A mid-crisis answer to what’s next on the innovation agenda is crucial for delivering outsized performance. During the first five years after the
Great Recession of 2008, CPG leaders that could answer this question outperformed the market by an average of 20 percent.

by Stacey Haas, Jon McClain, Paul McInerney, and Björn Timelin/McKinsey & Company

Reimagining consumer goods innovation for the next normal

Nov 18, 2020

As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for...

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